Setup. Management.
Rescue.
Whether you're starting from zero, drowning in policy emails or staring at a suspended account, there's a service for where you are.
Eligibility & Activation
For organisations that haven't claimed the grant yet.
- Eligibility assessment against Google's Australian requirements
- Google for Nonprofits registration and verification
- Ad Grants account activation
- Website review against Ad Grants website policy
- Handover documentation
Campaign Build
A grant account structured to actually spend, compliantly.
- Keyword and search-intent research for your cause
- Campaign structure aligned to Ad Grants policies
- Ad copy for programs, services, donations and volunteering
- Conversion tracking via Google Analytics and Google Ads
- Geo-targeting for your service areas
Ongoing Management & Compliance
Keep the account healthy, month after month.
- CTR, keyword quality and structure monitoring
- Monthly optimisation and testing
- New campaigns as your programs evolve
- Policy-change monitoring
- Plain-English monthly reporting
Account Rescue
For lapsed, deactivated or suspended Ad Grants accounts.
- Diagnosis of the compliance issue
- Account restructure to meet current policies
- Reinstatement request preparation
- Post-reinstatement monitoring
- Prevention plan so it doesn't happen again
Not sure which service fits?
Tell us where your account is at and we'll point you in the right direction, free.
When you outgrow A$14,000 a month
The Ad Grant is capped, restricted to Search, and bound by program policies. For many organisations that's plenty. For others, particularly those running major appeals or events, a small paid Google Ads investment alongside the grant unlocks formats and reach the grant can't touch.
Because AdGrants.com.au is run by a paid-search specialist, the same person managing your grant can advise on when (and whether) paid campaigns make sense. No pressure, no upsell targets. Just an honest read on whether paid media would move your mission.