Questions?
Fair enough.

The advertising itself is. Google provides around A$14,000 (US$10,000) per month of in-kind Search advertising to eligible nonprofits. Your organisation pays nothing for the media. What you invest in is setup and management, either in-house or through a service like ours.

It depends entirely on how competitive your keywords are and how well the account is built. Some organisations use only a fraction of the cap; well-built accounts targeting relevant searches can drive substantial, sustained traffic. The cap is a ceiling, not a promise, which is why account structure matters so much.

Accounts that fall below the 5% click-through rate requirement, use disallowed keywords or drift from program policies can be suspended. Suspended accounts can usually be fixed and reinstated, but prevention is far cheaper than rescue. That's the core of our ongoing management service.

No. Ad Grants is Search-only, with text ads on Google Search results. Grant ads also serve below paid advertisers' ads. If you need video, display or shopping formats, that requires a standard paid Google Ads account, which can run alongside the grant.

Yes, that's our Account Rescue and Ongoing Management services. We audit the existing account, fix compliance issues, restructure campaigns and take over month-to-month management.

Our focus is Australian charities and not-for-profits. Eligibility here runs through ACNC registration and Google for Nonprofits verification. If you're overseas, the program exists in many countries, but we're not the right fit.

No. Management is month to month. If it's not delivering value, you shouldn't be paying for it.

AdGrants.com.au is run by an Australian paid-search specialist, not handed to a junior team or offshored. See the About page.